I believe in Creativity as the propelling force and healing power that can transform ANYTHING. From elevating an ordinary day, to defining the fate of your company, reinventing our relationships or reigniting hope and vigor at seemingly dead ends.

No matter the scenario, it’s important to recognize that although creative processes often unfold within collaborative ecosystems, the truth is that it always springs first from the microcosm of the INDIVIDUAL.

If you are here, I would love us to agree on this first: Creativity is an integral part of your life’s curriculum ( and of all of us who are capable of imagination!) It is not just an elective, and it shouldn't be reserved for a few selected minds.

But recovering our Creative Confidence, although it is both a quest and a precious gift. It can be really challenging and frustrating. It requires each of us to embark on a personal journey of exploration and self-discovery. The aim of The Creative Zest is to encourage you to embrace this expedition, to never give up and to return to it as many times as we need to.

My goal here is finding and sharing tools and inspiration to nurture CURIOSITY, boost CONFIDENCE and summon the COURAGE required to honor and foster our inner creators.

Why?? Because when we are in tune with our creative selves, we get more centered, resilient and life takes on richer flavors.

Ultimately, my vision is for us to learn how to keep the flame of creativity alive in our IDENTITIES and routines, so we can inspire one another to lead lives filled with GROWTH, JOY, SELF-ACTUALIZATION and INNOVATION.

Juli Saldana